{"id":527,"date":"2024-08-15T18:25:06","date_gmt":"2024-08-15T18:25:06","guid":{"rendered":"https:\/\/studio101westdesign.com\/blog\/?p=527"},"modified":"2024-08-15T18:25:08","modified_gmt":"2024-08-15T18:25:08","slug":"large-scale-projects-part-1","status":"publish","type":"post","link":"https:\/\/studio101westdesign.com\/blog\/2024\/08\/large-scale-projects-part-1.html","title":{"rendered":"Large-Scale Projects Part 1"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Big Design \u2013 Part 1<\/h2>\n\n\n\n<p>Recently, I had the privilege of creating two large-scale design projects (at the same time): one for Rose Care Group and the other for personal pleasure. This is part 1 \u2013 Rose Care Group. You can find part 2 <a href=\"https:\/\/studio101westdesign.com\/blog\/?p=526\"><strong>here<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Billboard<\/h2>\n\n\n\n<p>Our long-time client, Rose Care Group, asked us to design and produce a large-scale billboard project highlighting their newest Assisted Living facility, Cuesta Rosa Residence, in San Luis Obispo. Like all their new facilities, we were brought in at the beginning stages of construction to start branding. We designed the <a href=\"https:\/\/studio101westdesign.com\/blog\/2023\/09\/winner-of-the-2023-graphic-design-usa-health-and-wellness-awards.html\"><strong>award-winning Cu<\/strong><\/a><strong><a href=\"https:\/\/studio101westdesign.com\/blog\/2023\/09\/winner-of-the-2023-graphic-design-usa-health-and-wellness-awards.html\" target=\"_blank\" rel=\"noreferrer noopener\">esta Rosa logo<\/a><\/strong> and then designed the building signage and a monument sign. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d64cd64e048&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1955\" height=\"915\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/cuesta-rosa-with-award-ribbon-2.jpg\" alt=\"Cuesta Rosa Elder Care Residence - Assisted Living Logo - Studio 101 West Design &amp; Marketing - Logo Design - GDUSA 2023 Award Winner\" class=\"wp-image-479\" style=\"width:800px\" title=\"Cuesta Rosa Elder Care Residence Logo Design - Studio 101 West Design &amp; Marketing\" srcset=\"https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/cuesta-rosa-with-award-ribbon-2.jpg 1955w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/cuesta-rosa-with-award-ribbon-2-300x140.jpg 300w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/cuesta-rosa-with-award-ribbon-2-1024x479.jpg 1024w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/cuesta-rosa-with-award-ribbon-2-768x359.jpg 768w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/cuesta-rosa-with-award-ribbon-2-1536x719.jpg 1536w\" sizes=\"auto, (max-width: 1955px) 100vw, 1955px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/IMG_1806_low-1.jpg\" alt=\"Cuesta Rosa Senior Residence Monument Sign - Signage Design - Graphic Design - Signage - Studio 101 West Design &amp; Marketing - Large-Scale Projects\" class=\"wp-image-501\" title=\"Cuesta Rosa Senior Residence Monument Sign - Graphic Design - Studio 101 West Design &amp; Marketing\" srcset=\"https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/IMG_1806_low-1.jpg 1000w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/IMG_1806_low-1-300x225.jpg 300w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/IMG_1806_low-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/IMG_1945_low.jpg\" alt=\"Cuesta Rosa Senior Residence - Front Desk Signage - interior signage - Studio 101 West Design &amp; Marketing\" class=\"wp-image-489\" title=\"Cuesta Rosa Senior Residence Interior Signage - Studio 101 West Design &amp; Marketing\" srcset=\"https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/IMG_1945_low.jpg 1000w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/IMG_1945_low-300x225.jpg 300w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/IMG_1945_low-768x576.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Studio 101 West also does all of Rose Care Group&#8217;s Architectural and Lifestyle Photography. We spend several days shooting exterior and interior photography and then add a mix of real-life people (non-models) doing life. We love to use non-models to create a genuine atmosphere for their residences. In addition to the logo design and photography, we designed their printed brochure and a corporate website connected to all the individual <strong><a href=\"https:\/\/cuestarosaliving.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">f<\/a><\/strong><a href=\"https:\/\/cuestarosaliving.com\/\"><strong>acility websites<\/strong><\/a>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/RCG.billboard-112_low.jpg\" alt=\"First Class Assisted Living - Cuesta Rosa Senior Residence - Rose Care Group - Billboard Design - Large Scale Project - Architectural Photography - Lifestyle Photography - San Luis Obispo California - Studio 101 West Design &amp; Marketing - Studio 101 West Photography\" class=\"wp-image-475\" style=\"width:850px\" title=\"Rose Care Group Billboard - Studio 101 West Design &amp; Marketing\" srcset=\"https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/RCG.billboard-112_low.jpg 800w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/RCG.billboard-112_low-300x200.jpg 300w, https:\/\/studio101westdesign.com\/blog\/wp-content\/uploads\/2024\/08\/RCG.billboard-112_low-768x513.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Rose Care Group Assisted Living Billboard &#8211; 23&#8242; x 10.5&#8242;<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>We LOVE this holistic approach to marketing, where we can design and oversee everything in their brand to stay consistent yet show the uniqueness of each residence. Designing a billboard, however, was their first large-scale advertising project. I love how bright and engaging it came out. Great photography and simple design make this project a brilliant success. Did you know you only have 3-10 seconds to communicate your information on a billboard? It has to be simple! <\/p>\n\n\n\n<p>Both large-scale projects were challenging but fun <strong>(<a href=\"https:\/\/studio101westdesign.com\/blog\/?p=526\">see Part 2<\/a>)<\/strong>. Creating a billboard and seeing it larger-than-life along the road or highway is very rewarding. Bringing business to my client is a BIG success!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" style=\"text-transform:uppercase\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/studio101westdesign.com\/blog\/?p=526\" style=\"border-radius:13px;background-color:#138fbc\">READ PART 2<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\" style=\"text-transform:uppercase\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/studio101westdesign.com\/\" style=\"border-radius:13px;background-color:#581d8b\" target=\"_blank\" rel=\"noreferrer noopener\">SEE More of our Design Work<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Design \u2013 Part 1 Recently, I had the privilege of creating two large-scale design&#8230;<\/p>\n","protected":false},"author":1,"featured_media":475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[3],"tags":[54,29,154,7,24,43,104,159,6,51,158,9,22],"class_list":["post-527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-advertising","tag-atascadero-graphic-designer","tag-billboard-design","tag-branding","tag-brochure-design","tag-deborah-swanson","tag-graphic-design","tag-large-scale-projects","tag-logo-design","tag-marketing","tag-sign-design","tag-signage","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Large-Scale Projects Part 1<\/title>\n<meta name=\"description\" content=\"Two large-scale projects come into the studio at the same time. 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