We are proud to announce the completion of the Central Coast Wedding Professionals’ branding! Starting with the design of the new logo and member badge, we upgraded the face of the organization. After completing the logos we evaluated all of their social marketing, including their current website, and made changes to match the new style. Our job also included web banners and a style guide to help members and outside vendors use the logos and color pallet correctly.
It was important to the group to be “current,” but not trendy. We hear that a lot. The solution to this is a strong logo that will stand the test of time. Having a cohesive “look” throughout an organization or company is very important to the strength of that organization or company. Strong branding and marketing inevitably equate to more business. Who doesn’t want that?
Marketing is something that many businesses put off, especially when money is tight. The problem is, that is exactly the time when you should be marketing. We believe strongly in the old adage, “It takes money to make money.” That could never be more true than today. If you want your business to be alive in two years, you have to do something about its marketing today.
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