The Central Coast Wedding Professionals (CCWP) is a home-grown organization which has grown and morphed over the past 25 years into THE industry standard of the central coast that it is today. This top-notch group of professionals number at around 100 members who range from venues to florists, from disc jockeys to photographers, and everything in between to make a wedding complete. The success of the organization is their commitment to hold their members to a high standard of accountability for the benefit of the bride and groom. Their motto is, “Accountable professionals – making your day perfect.”

When CCWP’s volunteer marketing director came to talk to me, the organization was in a bit of an identity crisis. Too many hands had created too many looks, which had diluted their recognition. The first step was to redesign their logo from one that had very little meaning to something which people understood.

Logo Design - Central Coast Wedding Professionals logo - CCWP logo design - Studio 101 West Marketing & Design

The next step was to redefine their brand and set up guidelines for members or committee chairs to follow. We began by defining guidelines for the web, print, advertising, and television. By providing them with postcards, graphic emblems, brochures and social media designs we have managed to give them a quality “face” that their customers now recognize.

Central Coast Marketing Firm - American Graphic Design Award 2014 - Studio 101 West Marketing & Design

Recently, we received notice that Studio 101 West Marketing & Design won the 2014 American Graphic Design Award for the Central Coast Wedding Professionals’ logo and a separate 2014 American Graphic Design Award for the CCWP branding program! In a brief congratulations letter from Graphic Design USA (GDUSA) they state,

For five decades, Graphic Design USA has sponsored competitions to spotlight areas of excellence and opportunity for creative professionals. GDUSA’s American Graphic Design Awards™ is the original and the flagship, open to all in the community: design firms, ad agencies, corporations, non-profits, institutions, and more. It honors outstanding work of all kinds and across all media. For the ninth straight year, more than 8,000 entries were submitted; a very highly selective 15 percent are recognized today with a Certificate of Excellence. In the rare case of multiple awards, a Certificate for each winning piece is enclosed.”

Studio 101 West Marketing & Design actually received the “rare case of multiple awards.” We received a total of three awards from GDUSA. The other one is for the logo design for ROOST, a small bistro in Templeton, CA (see Roost blog post).

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